RECENT PROJECTS
Crafting Tradition -
The Tarrington Pub Logo Design
Client: The Tarrington Pub
Objective: Craft a logo that embodies the pub's rich tradition while reflecting its unique spirit.
Background: The Tarrington Pub, nestled in Hereford, boasts a heritage spanning decades. They wanted a logo that pays homage to its past and welcomes both regulars and newcomers with warmth.
Design Journey: We delved into traditional pub aesthetics, exploring classic typography and historical insignias. Inspired by vintage signage and British imagery, we aimed for a nostalgic and authentic feel. Through sketches and digital mock-ups, we honed various ideas, ensuring each reflected the pub's local roots.
Feedback sessions were key in refining the design. We adjusted colors, fonts, and overall impact to strike a balance between tradition and modernity, appealing to both long-standing patrons and younger crowds.
Outcome: The final logo exudes The Tarrington Pub's essence, capturing its quality, community, and welcoming atmosphere. It received enthusiastic praise upon unveiling, appreciated for its timeless charm and cohesive representation of the pub's values. This versatile design seamlessly integrates across signage, menus, merchandise, and digital platforms.
Graphic Design
Branding
Marketing
Social Media Management
Website Managment
Packaging Design
Logo Design
Marketing Assets
Event Planning
“Northology provides comprehensive and effective marketing support to ESI Technology Ltd. This covered a broad and varied range of activities including enhancing website functionality and features, advertising, sales partner support, product datasheets and translations. Throughout this time our social media profile was kept fresh. Always creative and full of good ideas Northology delivers work to the highest standard and always on-time.”
Paul Griffiths
Commercial Manager
ESI Technology Ltd.
Elevating ESI Technology Ltd - A Comprehensive Marketing and Graphic Design Package
Client: ESI Technology Ltd
Objective: Our goal was to provide ESI Technology Ltd with a comprehensive range of marketing and graphic design services, covering everything from graphic design and marketing assets to technical writing, website management, event planning, and social media marketing. Our aim was to boost brand visibility and engagement.
Background: ESI Technology Ltd, a leading sensor technology firm, wanted to enhance its brand presence and effectively communicate its products and services to a broader audience. They understood the importance of a cohesive marketing strategy that would engage their target market across multiple channels.
Approach: We began with a thorough assessment of ESI Technology Ltd to identify areas for improvement and strategic opportunities. We then developed a refreshed visual identity centered on core values and market positioning. We created various marketing collateral, including brochures, flyers, presentations, and digital advertisements, to showcase the company's offerings. Additionally, we crafted technical documentation and product manuals to improve customer understanding, while focusing on website management to enhance user experience, SEO, and mobile responsiveness. Strategic event planning allowed for networking opportunities and increased brand exposure, and social media marketing was implemented across various platforms to engage with the audience and foster community interaction.
Outcome: Our comprehensive marketing and graphic design package resulted in a significant increase in brand visibility, engagement, and lead generation for ESI Technology Ltd. The cohesive branding and marketing materials effectively communicated the company's value proposition, while improvements in technical writing and website management enhanced customer understanding and satisfaction. Successful event planning initiatives facilitated meaningful connections with industry stakeholders, and our social media marketing efforts drove increased brand awareness and customer engagement. Overall, our partnership with ESI Technology Ltd led to a strengthened brand presence and sustained growth in the company's market share.
Empowering Accessibility - A Comprehensive Marketing and Graphic Design Package for Familiarisation Videos
Client: Familiarisation Videos
Objective: We teamed up with Familiarisation Videos, a social enterprise focused on making videos to aid accessibility and ease social anxiety, to provide them with a full marketing and graphic design package. Our goal was to boost their brand visibility, communicate their mission effectively, and amp up engagement with their audience through graphic design, marketing assets, accessible website design, and social media marketing.
Background: Familiarisation Videos is all about making information more accessible and inclusive, especially for those dealing with accessibility challenges and social anxiety. With their mission-driven approach, they were eager to expand their impact through a solid marketing strategy that aligned with their values.
Approach:
We kicked off the project by diving deep into Familiarisation Videos' branding, mission, and audience to understand their market challenges and find ways to enhance their presence.
Using their original logo as a starting point, we crafted a cohesive branding strategy, refining the logo to reflect their commitment to accessibility and social inclusion. This included creating a consistent set of branding elements like colors, fonts, and visuals to ensure a unified look across all their materials. We also designed a range of graphic assets, from brochures to presentation templates, with accessibility in mind to make sure everyone can understand their message.
At the same time, we designed and developed an accessible website. We kept the content updated regularly to stay true to their mission. Plus, we launched a targeted social media strategy across various platforms to expand Familiarisation Videos' reach and engagement, using different content formats to spark community interaction and raise awareness about accessibility and social anxiety.
Outcome: Our comprehensive marketing and graphic design package helped Familiarisation Videos strengthen their brand presence, boost engagement, and reach a wider audience. The polished branding elements effectively convey their mission and values, while the accessible website design ensures inclusivity for all users. Our strategic social media efforts foster meaningful connections with both viewers and venues, spreading awareness about accessibility issues and social anxiety.
Branding
Marketing Assets
Website Design
Social Media Management
“We are extremely pleased with the work Sarah has done for us and continues to do for us. Nothing is too much trouble! She has gone above and beyond to ensure our website is as accessible as possible, including colours shades and fonts. Our social media posts are always eye catching, engaging and relevant. Sarah is a dream to work with, her creativity shines through in her work. I highly recommend Northology for websites, social media, marketing material, well... any graphic design work!”
Karen Williams
Founder & Director
Familiarisation Videos Ltd.
Logo Design
Branding
"Excellent logo design, and the consultation process was extremely thorough - all the time I needed to discuss the design, then all the follow ups required to making little changes and then a couple more, everything was handled patiently and professionally. It's not a cheap service, but if you have a bit to spend Northology absolutely delivers value for money. Thank you Sarah!"
Gareth Hall
Wrexham Humanists
Crafting Inclusive Identity Online - Logo Design and Branding for Wrexham Humanists
Client: Wrexham Humanists
Objective: To design a vibrant and welcoming logo and brand identity for Wrexham Humanists, reflecting their inclusive values and community spirit, while creating an engaging online presence.
Background: Wrexham Humanists, a local organisation promoting humanist values, recognised the importance of a bright and friendly logo and brand design to resonate with their diverse audience. Seeking to enhance their online presence, they aimed to maintain a welcoming and approachable image while conveying their commitment to humanist principles.
Approach: The logo and brand design process for Wrexham Humanists began with capturing the essence of their identity. Vibrant colours , movement and friendly typography were carefully selected to evoke a sense of inclusivity and warmth. The logo, designed to be memorable and versatile, serves as the cornerstone of their brand identity, ensuring consistency across all digital and print materials.
Outcome: The result is a cohesive and inviting brand identity that captures the essence of Wrexham Humanists' values and fosters a sense of belonging within the community. The vibrant logo and brand design set the tone for their online presence, inviting visitors to discover more about their inclusive philosophy and join in their activities. With a user-friendly website serving as a hub for information and engagement, Wrexham Humanists are well-positioned to connect with both existing members and newcomers alike.
Introducing Harper HMO Ltd - A package for a new business
Client: Harper HMO Ltd
Objective: To create a comprehensive branding package, including a logo, branding materials, marketing assets, and a website, for Harper HMO Ltd, a property management company based in Wrexham.
Background: Harper HMO Ltd, a growing player in the property management industry, recognised the importance of a strong brand identity and effective online presence to attract clients and establish credibility in the market. Seeking to elevate their brand and streamline their marketing efforts, they sought assistance in developing a cohesive visual identity and digital platform.
Approach: The design process for Harper HMO Ltd commenced with the development of a distinctive logo, carefully crafted to embody the company's professionalism and reliability while reflecting its focus on property management. Incorporating clean lines and modern typography, the logo exuded a sense of trust and sophistication, serving as the cornerstone of the company's visual identity.
Leveraging the newly designed logo, a comprehensive set of branding materials was developed to maintain consistency across all communication channels. Business cards, letterheads, and email signatures were meticulously crafted to reflect Harper HMO Ltd's values of efficiency and excellence in property management, ensuring a cohesive and professional representation of the brand.
Simultaneously, a range of marketing assets, including flyers, and digital advertisements, was created to showcase the company's services and attract potential clients. The focus on clarity and visual appeal highlighted Harper HMO Ltd's expertise and commitment to client satisfaction, setting the stage for effective marketing initiatives.
Additionally, a user-friendly and visually striking website was designed to serve as the company's online hub, featuring intuitive navigation, engaging content, and responsive design to cater to both desktop and mobile users, ultimately guiding visitors through the property management services offered by Harper HMO Ltd.
Outcome: The transformation of Harper HMO Ltd's branding and digital presence positions the company as a trusted authority in property management in Wrexham and beyond. The newly designed logo and branding materials convey professionalism and reliability, enhancing brand recognition and recall among clients and stakeholders. The marketing assets effectively communicate Harper HMO Ltd's services and value proposition, generating interest and inquiries from potential clients. The website serveds as a powerful marketing tool, attracting visitors and converting them into leads through its intuitive design and compelling content.
Logo Design
Website Design
Branding
Marketing Assets
"Sarah, what can I say!!!….. Love my new website for my new business venture, thank you so much for your passion to achieve what was desired, your patience & perseverance ironing out the added issues (we got there in the end ) & for creating exactly what was my vision, hardly any adjustments required, you just kind of knew what I wanted & how it would look!!!! 100% recommend Northolgy thank you"
Helly Evans
Director
Harper HMO Ltd.
Logo Design
Branding
“It was great working with Sarah, the process was really straight forward. I felt I could be really honest about the style and design of logo I wanted from the outset and Sarah really took my wishes on board. I am thrilled with the end result, it really reflects what I wanted.”
Wendy Nulty
Founder
New Leaf Growing
Cultivating Creativity - Logo and Branding for New Leaf Growing
Client: New Leaf Growing
Objective: To craft a whimsical and captivating logo and branding style for New Leaf Growing, an initiative focused on cultivating plants, flowers, and food in North Wales, fostering community engagement and sustainable practices.
Background: New Leaf Growing embarked on a mission to promote gardening, plant cultivation, and sustainable living practices within North Wales. With an emphasis on community involvement and environmental stewardship, the initiative sought a distinctive logo and branding style to embody its values and appeal to a diverse audience.
Approach: Drawing inspiration from the vibrant flowers and produce, and the spirit of growth and renewal, the design process commenced with the creation of a whimsical logo. Incorporating playful typography and hand-drawn illustrations of plants, flowers, and vegetables, the logo exuded charm and vitality, capturing the essence of New Leaf Growing's mission to nurture nature and community.
Building upon the logo's whimsical aesthetic, a cohesive branding style was developed to infuse consistency across various touchpoints. This style embraced organic shapes, earthy tones, and imaginative motifs, evoking a sense of wonder and connection to the natural world. From promotional materials to digital platforms, the branding style conveyed New Leaf Growing's commitment to fostering creativity, sustainability, and growth.
Outcome: The whimsical logo and branding style crafted for New Leaf Growing resonates strongly with its audience, fostering enthusiasm and engagement within the community. The charming and inviting aesthetic inspires individuals of all ages to embrace gardening and sustainable living practices, sparking a newfound appreciation for the beauty and bounty of nature.
The cohesive visual identity serves as a catalyst for community collaboration and environmental stewardship, empowering individuals to cultivate their green thumbs and a brighter, greener future for North Wales.